Katie Salen on Building a Public School Around Game Design and What Comes Next

“The big challenge we have, and I think other people have this too, is how do you get the thing you build into the hands of kids and teachers? You have this product, but how do you get it deployed? What’s the business model? How do people find out about it? If you don’t have a marketing budget, how does that actually happen? We’ve developed a number of products, some in the school, some outside of it, and we’re really struggling with these things. We don’t have networks to tap into to actually get the stuff out there in a highly visible way.”

Read in full here.

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